Picking the right Voice-First strategy: Vitamins, Painkillers or Other Drugs — Part 2

What about B2B? Voice in the business world can be broken down into two categories: The first being the novel employment of AI Voice Assistants, like Alexa, in the workplace. These are new applications that range from concierge services to secretarial tasks, to innovative applications in healthcare. Viable use cases are conversations that are brief, finite and […]

Picking the right Voice-First strategy: Vitamins, Painkillers or Other Drugs — Part 1

Our acronym-hopping journey from B2C, B2B to B2C2B and everything in between. Part 1: Vitamins When launching a #voicefirst startup a key consideration in a successful go-to-market strategy is how to balance where the market is today on the hype cycle, and where it will be in 3–5 years time. Many VC’s and entrepreneurs are currently […]